A life in ideas, brands & culture

Experience working within the world of Cartier, where refined presentation, meticulous attention to detail and powerful brand storytelling are fundamental. This luxury-sector experience informs our understanding of premium audiences, elegant creative direction and the importance of translating a distinctive heritage into compelling contemporary experiences.

Creative experience connected to Diesel’s bold, unconventional world of fashion and youth culture. Working within a brand environment celebrated for challenging convention helped develop an appreciation for fearless visual communication, originality and culturally relevant campaigns that capture attention beyond traditional advertising.

Experience within the colourful, fast-moving world of fashion accessories and youth-focused retail. Claire’s represents the importance of accessible branding, changing consumer trends and creating an emotional connection with younger audiences through visual identity, personality and engaging creative communications.

Creative experience associated with the luxury fragrance and lifestyle sector, where sensory storytelling, carefully considered presentation and emotional brand connection are essential. This experience reflects an understanding of how premium brands build memorable identities through atmosphere, detail and consistency.

Involvement in fashion-led creative activity, including VIP and video-focused event experiences. Working across fashion, visual storytelling and live production offered the opportunity to explore the relationship between striking creative concepts, carefully curated audiences and the excitement of contemporary luxury culture.

Experience within the premium lifestyle and hospitality events environment, where brand perception is shaped through atmosphere, audience engagement and memorable experiences. Our wider expertise in event presentation, cultural storytelling and creative production connects naturally with this world of experiential marketing.

Experience connected to the international fashion editorial landscape, including New York fashion activity. Exposure to high-profile editorial environments helped shape an understanding of visual storytelling, international creative standards and the relationship between fashion, music, celebrity and cultural influence.

Working within the world of youth-focused fashion and editorial creativity, where emerging trends, identity and cultural relevance are central to communication. This experience strengthened an understanding of how authentic storytelling can connect brands with new generations of creatively engaged audiences.

Involvement in fashion editorial and creative projects connected to internationally recognised publications. These experiences brought together photography, styling, visual storytelling and production, reinforcing the importance of strong creative concepts and precision across every element of a campaign.

Experience across the vibrant London Fashion Week environment, including the iconic Somerset House setting. These projects offered exposure to high-pressure creative production, fashion presentation, multidisciplinary teams and the coordination required to bring large-scale cultural events to life.

Creative experience spanning international fashion and entertainment culture during Cannes. This work connected editorial presentation with high-profile cultural events and provided insight into the importance of strong relationships, international audiences and distinctive brand experiences.

Experience connected to independent fashion retail and vintage culture, where distinctive curation, visual identity and authenticity are central to customer engagement. The project reflects our interest in businesses with strong personalities and the ability of thoughtful creative direction to make independent brands stand out.

Extensive professional experience within the international music industry, spanning artist development, release campaigns, music marketing, promotional activity, creative production and commercial strategy.

Working in a fast-moving major-label environment helped establish an understanding of how to build powerful identities around creative talent, coordinate multidisciplinary teams and develop campaigns capable of reaching international audiences.

The combination of creative intuition and structured commercial planning continues to influence CIRCO’s approach today.

A longstanding professional relationship with the international music publishing industry, including Sony/ATV. This experience developed an understanding of intellectual property, songwriting, creative rights, commercial negotiations and the complex structures that underpin the global entertainment business.

It provides CIRCO with a distinctive perspective on the relationship between creativity, ownership and sustainable commercial value.

Experience within the American music market through a professional recording relationship with Capitol Records. The international scope of this work offered exposure to the commercial structures, audience development and promotional strategies associated with launching music across territories.

Performance experience at one of the world’s most celebrated music festivals. Glastonbury represents the extraordinary power of live experiences to bring together music, culture, community and storytelling.

This background gives CIRCO firsthand insight into the demands of large-scale live entertainment, audience connection and the importance of delivering under pressure.

Experience spanning music rights, industry representation and governance, including service as an elected member of the PRS for Music Members’ Council from 2023 to 2026.

This work involved engagement with the evolving challenges facing composers, songwriters and music creators, bringing together strategic thinking, sector knowledge, representation and long-term industry development.

It reflects an ability to work beyond creative delivery and contribute to discussions about the systems and structures that support creative industries.

Experience connected to Northampton’s live music and cultural scene, including Roadmender, an important venue within the town’s creative landscape.

Rooted in an understanding of grassroots culture and the role of independent venues, this experience reflects a commitment to creative opportunity, local audiences and the development of artistic communities.

Experience within the wider ecosystem of BBC Introducing and emerging music talent. This world brings together artistic discovery, audience development and the importance of providing a platform for new voices.

It reflects a longstanding interest in creative talent, independent music and the pathways through which emerging artists build sustainable careers.

Experience connected to charitable music initiatives and the relationship between creative industries and social change.

Our wider work across entertainment and community engagement reinforces a belief that music, events and storytelling can mobilise audiences around causes that matter.

Involvement in grassroots music culture and charitable event activity associated with OXJAM. The intersection of live performance, community organising and fundraising reflects an understanding of how accessible creative experiences can bring people together while supporting meaningful causes.

Creative experience associated with the world of experimental design and immersive cultural production. Known for pushing boundaries between art, food, science and sensory experience, Bompas & Parr represents the kind of unconventional creative thinking that informs CIRCO’s philosophy.

We believe that memorable ideas often emerge when different disciplines collide, challenging traditional assumptions about what a brand experience can be.

Multidisciplinary creative experience within the Institute of Contemporary Arts, including film and artistic work exploring identity, society and British culture.

These projects brought together music, moving image, storytelling and social commentary, illustrating the power of creative work to spark dialogue and challenge established perspectives.

This artistic background remains central to CIRCO’s belief that powerful ideas should carry meaning as well as commercial value.

Experience connected to the contemporary arts landscape surrounding MK Gallery. Our creative practice draws on the approaches used by cultural institutions to engage audiences, communicate artistic ideas and make creative experiences accessible.

This reflects a broader interest in how galleries and public-facing arts organisations connect culture with their communities.

Experience within London’s independent arts environment, including Peckham-based artistic projects and creative networks.

Working across grassroots culture, emerging artists and multidisciplinary creative spaces encouraged an experimental approach to collaboration, resourcefulness and cultural storytelling.

This independent creative spirit continues to influence CIRCO’s work.

Experience connected to Jotta’s creative network, bringing together emerging artists, experimental ideas and collaborative cultural projects.

The work reflects a belief in cross-disciplinary creativity and the importance of bringing together people with different artistic perspectives to develop unexpected and original outcomes.

Experience connected to the cultural environment of WOW — Women of the World, including discussions and creative activity exploring identity, equality and representation.

Such work reflects an interest in culture as a vehicle for participation, public conversation and meaningful social change.

Experience writing and contributing to wider conversations around music, society, cultural identity and the creative industries.

Editorial work developed an appreciation for research, strong narrative structure and the importance of understanding an audience before communicating a message.

For CIRCO, this background informs an approach to marketing rooted in the power of a compelling story.

Experience within the international hospitality sector, where consistency, service quality and presentation are essential to the customer experience.

This background connects to our broader interest in the relationship between brand identity and the practical delivery of exceptional service.

A comprehensive entrepreneurial and creative project, encompassing the creation, positioning and development of a community-focused coffee house.

The work spanned original concept development, branding, visual identity, marketing, social media, customer experience, business development and operational planning.

Beyond the physical space, Grandbies developed a programme of community-focused activities, networking events, family experiences and SEND workshops.

This project demonstrates the ability to move from an initial idea to a functioning, recognisable and commercially focused business with a genuine community purpose.

A consumer brand development project spanning initial idea generation, positioning, visual direction and social media strategy.

The concept explores contemporary food and beverage culture, bringing together distinctive creative identity with the practical considerations of launching and growing a new business.

A major multiyear transformation project combining creative direction with operational and technological leadership.

The work included complete brand development, website design, printed marketing materials, prospectuses, digital campaigns and public-facing communication.

It also extended into business strategy, school management systems, safeguarding technology, cloud infrastructure, workflow improvement, software evaluation and organisational efficiency.

This combination of design and strategic operational delivery demonstrates a distinctive ability to move between creative communication and complex institutional challenges.

Experience within the professional training and education landscape, bringing together the importance of accessible information, engaging learning experiences and clear communication.

The work reflects our understanding that successful educational content must consider not only what is being communicated but how learners engage, understand and retain information.

Academic teaching experience at Goldsmiths, University of London, connecting practical creative industry knowledge with the development of emerging talent.

Drawing on international music, cultural production and professional creative practice, this work helped bridge the gap between education and real-world industry expectations.

It reflects a commitment to sharing knowledge, encouraging original thinking and supporting the next generation of creative professionals.

Experience in lecturing, professional development and supporting emerging talent within creative higher education.

The work brought together industry knowledge, career guidance, employability and an understanding of the challenges facing students entering competitive creative sectors.

Combining practical teaching with a background in entertainment and business, this experience strengthened the ability to communicate complex professional ideas clearly and support individuals in developing their own creative direction.

Experience linked to New York’s international fashion environment, bringing together editorial culture, brand visibility, creative networking and global audiences.

Experience within Cannes’ high-profile cultural and entertainment setting, connecting international media, fashion, creative production and brand experiences.

Creative and cultural experience connected to events celebrating women’s voices, equality and public participation, reflecting a commitment to meaningful storytelling and social engagement.

Public speaking experience exploring creativity, sustainability and the wider relationship between art, commerce and society.

These experiences reflect the ability to communicate big ideas, engage diverse audiences and bring a distinctive perspective to conversations about the future of creative work.