[ client story ] — what we did
Universal Records
[ 01 ]
CIRCO's role
[ 02 ]
What we did
Extensive experience within the international music industry, contributing to creative marketing, artist development and entertainment-led campaigns in a highly competitive global market.
Working within the Universal music ecosystem provided experience of major-label strategy, visual identity, audience development, release campaigns and the commercial positioning of creative talent.
This background continues to shape CIRCO’s approach to branding: combining the emotional power of storytelling with the commercial discipline needed to build recognition, engagement and long-term brand value.
[ 03 ]
The result
We work with brands, schools and cultural organisations across social media, brand strategy, creative direction and marketing.