Selected branding, creative direction & marketing projects

Involvement in experimental creative projects exploring the relationship between art, sensory experiences, design and brand storytelling. Exposure to innovative approaches to experiential marketing, immersive environments and audience engagement.

Creative and branding experience associated with a major international consumer goods company. Projects exploring brand identity, consumer engagement, campaign communications and the presentation of established products to diverse audiences.

Creative involvement within the luxury fashion and fragrance sector, with an emphasis on sophisticated visual identities, fashion-led storytelling, artistic expression and aspirational brand positioning.

Creative work connected to Diesel’s distinctive fashion identity, drawing on youth culture, music, rebellious visual storytelling and the relationship between fashion, lifestyle and contemporary creative movements.

Creative and brand-related experience within the automotive sector, exploring commercially focused communications, audience engagement and how established brands maintain contemporary relevance.

Experience connected with a globally recognised luxury automotive brand, offering insight into premium positioning, heritage-led communications, craftsmanship and the importance of consistency in luxury brand presentation.

Creative involvement associated with the international technology sector, combining contemporary brand communication with innovation-led storytelling and the challenge of translating complex technological ideas into accessible, engaging concepts.

Experience within the digital video and content ecosystem, exploring storytelling, online audiences, video-led campaigns, creative publishing and the use of digital platforms to build brand recognition and cultural influence.

Extensive experience within the international music industry, contributing to the creative and commercial world of artist development, marketing campaigns, promotional activity, media engagement and visual identity. This experience developed a sophisticated understanding of how brands are positioned, launched and sustained within highly competitive global markets.

Creative experience associated with a major international music company, bringing together artist identity, music marketing, campaign storytelling, digital engagement and the commercial development of entertainment brands.

Experience within the music publishing industry, with insight into songwriting, intellectual property, creative partnerships, artist development and the commercial value of a strong creative identity.

Experience connected with an internationally recognised recording label, encompassing the creative environment of artist promotion, music marketing, visual storytelling and international entertainment communications.

Creative experience associated with contemporary youth culture and independent editorial storytelling. An understanding of how unconventional visual language, music, fashion and cultural commentary can create distinctive and influential brand identities.

Creative experience within the contemporary arts sector, with an understanding of cultural communications, exhibitions, audience development and the role of accessible design in connecting galleries with new and existing audiences.

Involvement in contemporary arts and film projects, combining interdisciplinary creativity with visual storytelling, cultural programming and audience engagement. Experience operating in an environment where contemporary art, music, moving image and public discourse intersect.

Involvement in an interdisciplinary creative network connecting artists, designers and cultural practitioners. Experience exploring collaborative creative production, innovative communication and the intersection between emerging talent, contemporary arts and commercial branding.

Creative connections within the internationally recognised art and design community, contributing to a wider professional practice informed by experimental design, contemporary fashion, interdisciplinary collaboration and visual culture.

Founded and developed an independent hospitality concept, taking responsibility for the creative and commercial development of the brand. Work included brand positioning, visual identity, customer experience, marketing materials, community engagement, digital communications and creating a distinctive identity within a competitive local market.

This project brought together creativity and entrepreneurship, demonstrating the ability to develop a brand from concept through to its practical application in a customer-facing business.

Developed school communications, safeguarding materials, policy documentation and digital resources within an ISI-regulated educational environment. Combined visual communication and institutional branding with an understanding of educational governance, compliance, stakeholder confidence and inspection preparation.

Experience developing educational communication materials and supporting quality-assurance processes in settings operating within established inspection and regulatory frameworks. Work included accessible information design, safeguarding communications, stakeholder engagement and the presentation of educational improvement strategies.